SEARCH ENGINE OPTIMIZATION
Get in Front of Potential Customers First
Consumers will research online before they buy. A strong organic presence gives your business the best opportunity to be found first when potential customers actively look for your product or service.
If you have a viable product or service and a decent price, someone is going to be looking for it online. Users perform 40,000 searches on Google every second! And 84% of Google users skip over the sponsored listing and go straight to the organic results. Ranking organically will give your customers the greatest chance of finding you!
By increasing your rankings, you’re increasing your traffic potential. Increasing traffic gives you more lead opportunities. And more leads are more chances to convert those leads into sales for your business. SEO is a long-term strategy to increase your online presence and strengthen your long-term sales goals.
Benefits of SEO to Your Business
- Is a primary source of leads
- Brings higher close rates
- Results to higher conversion rate
- Encourages local users to visit the physical store after the search
- Builds brand credibility
- Helps establish brand awareness
- Creates synergy of all marketing activities online
- Increases your followers on social media
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What Is Search Engine Optimization?
Search engine optimization, commonly referred to as SEO, is an online marketing strategy that increases your business’ visibility in organic search engine results.
The majority of your site traffic comes from the major search engines, including Google, Bing, and Yahoo. Search engines recognize well-structured sites that share valuable content with its users as well as sites that are endorsed through shared links. These sites are considered authoritative and rewarded with higher visibility in search engine results, ultimately increasing brand awareness and revenue for your business.
It’s important to note that search engine optimization is a long-term strategy that incorporates a wide range of tactics. But through extensive site optimizations and proactive campaign initiatives, this strategy delivers a lasting impact that rivals any digital marketing tactic.