SEARCH ENGINE MARKETING

Search Engine Marketing is one of the most effective ways to grow your business and reach new customers.

While it’s critical you employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete on the SERPs without putting money behind it — and that’s where SEM comes into play.

Our paid advertising services include Google AdWords campaign design, setup and maintenance. AdWords is ideal for many of our clients, as it gets their brand guaranteed instant recognition, in contrast to the ‘hit or miss’ nature of promotion on social media or the length of time sometimes necessary to achieve significant results in non-paid, organic SEO.

Search engine marketing is the most targeted and efficient form of digital advertisement – put your brand in front of customers who are already actively searching Google, Bing, YouTube, or other search engines. Our all-in-one SEM service handles your search engine marketing strataegy from top to bottom: research, execution, testing and tracking.

How Does SEM Benefit Small Business?

  • It’s instant brand awareness in search engines
  • It can generate revenues quickly
  • It grows with your business
  • It reaches people in the right place & time
  • It reinforces name recognition
  • It reaches your prime target
  • It can give you a competitive advantage
  • It’s less expensive than traditional advertising

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What Is SEM?

Search Engine Marketing (SEM) is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service.

SEM mechanisms include Search Engine Optimization (SEO), social networking, bid placement, pay-per-click (PPC), contextual advertising, paid inclusion, geomapping, AdSense and AdWords, as well as multiple media formats, such as YouTube and geospecific marketing, like Foursquare.

What is SEM compared to SEO?

SEM, or search engine marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads.

SEO, or search engine optimization, is the part of search marketing that uses ORGANIC tactics to gain visibility in SERPs. With SEO, brands don’t pay for placement on SERPs. Instead, they use a variety of tactics that prompt search engines to show their content near the top of SERPs because the result is valuable and authoritative.